One of the best parts of working with Media Options is researching and speaking with hundreds of entrepreneurs, CMO’s and digital marketing managers. A topic that frequently comes up is the role that domains play in branding and commercialization. Often the first interaction that a new customer has with a company in now online. The …
How should Startups value domains? Choosing the perfect domain name is crucial to the success of a startup. Businesses with the best domains continually rise to the top: this is not a coincidence. Domains are an integral part of branding and marketing. The closer a domain aligns with your brand, the exponential impact it has …
Successful companies understand how multiple domains create value to their branding and marketing messages. As companies take market share and grow sales, marketing budgets and campaigns become more complex. On any given week I will reach out to over 300 businesses to start conversations on their domain strategies. Over time we have noticed a trend …
Domain strategies should play an important role in every marketing campaign. Nearly 70% of Americans regularly shop online with over 85% of Americans connected online. In Europe 67 % of individuals aged 16-74 used the internet on average daily or almost daily in 2015. Successful businesses integrate their domain strategies at every touch point as an …
Snapchat illustrates the power of rebranding Rebranding is a powerful strategy that can boost media exposure, help launch a new product and pull a company together to overcome new market challenges. Snapchat was in the news late last week as they rebranded their parent company to Snap. Understanding the fundamentals of rebranding is crucial to …
Avoid this one strategic mistake that could sink your business. As a domain broker, I spend lots of time researching subjects on marketing, SEO, and branding. One of the most rewarding aspects of my day is having conversations with CEO’s, CMO’s, VP’s of marketing, IP lawyers and tech departments on how domains fit into their …