The digital age has allowed small companies to take the big guys head on. Most websites now look very similar. This is no longer a significant advantage. How a brand ranks against the competition impacts sales, conversion and growth potential. Our minds rank brands to help us create simplicity. If your advertising or brand does …
There are several stages of a startup from inception to the first investment round to even second and third rounds. While this article applies to all of these stages, we are specifically focusing on companies that have sales and have just gone thru their first round of receiving investment capital. At this stage, the company …
We see domains will become more important as the big brands (Google, FB, Youtube, etc..) clamp down and enforce restrictions on their sites. There has lately been a lot of talk in the news about fake news. Interestingly, I believe this will play a positive role in the valuation of domain names and the importance …
Three important digital trends that will drive the value of premium domains higher Premium domain valuations will continue to increase in 2017. For most of the corporate world marketing plans and budgets are roughly in place for the next 12 months. Once again, we see several key themes and trends emerging for marketing and branding. …
Media Options is announcing the launch of a new resource and book available at our website. For a limited time we are making available for download our new book “.Com Strategies.” Our intentions in creating this resource was to give businesses a perspective on why domain names create a strategic competitive advantage. Not many executives …
The internet has forever changed the way brands interact with their potential customers. By 2020 digital advertising will surpass traditional advertising methods. As advertising dollars move to online platforms, companies will need to focus more on developing their online strategies. Advertising return on investment will be challenged as more dollars are moved into the digital …