The value of short domain names continue to rise, seemingly without end or limit. This leaves many asking if this is a temporary bubble that will burst or a more intrinsic shift in value; in other words, the “new normal.” It’s smart to ask this question, and often. If you are an investor it’s critical …
Media Options CEO Andrew Rosener is delighted and honored to accept an invitation to join the Young Entrepreneurs Council. It seems like a perfect fit, since so much of Media Options’ business is about helping young entrepreneurs identify and acquire the perfect name and/or domain name for their startup. On the acquisition side, startpus or …
Premium domain names are not exclusively valuable as online, digital assets for SEO. They increase shelf wins and brand expansion, even for Consumer Packaged Goods in the retail space. In addition, premium domains can also resonate with consumers on shared values. As HBR aptly states, “Shared values build relationships.” It’s not what you sell, it’s what …
3. Premium domains resonate with consumers. How can a digital asset like a premium domain name increase wins on the shelf and in the retail channel? How can premium domain names help your CPG or brand expand and resonate with consumers? Well, have you ever acquired a premium domain name at the grocery store? We …
“Location, location, location…” Those three words instantly convey what entire books could expand upon. At this stage in consumer/market education, most of us immediately grasp these concepts without extended research or education in real estate investment. “Location” guides and overarches all real estate decision-making, options for capitalization on an investment, and even ease of future …
Don’t make a unilateral decision: Domain names are multi-faceted digital assets. Consider a premium domain’s value to marketing (including SEO), legal (intellectual property), and finance (it’s a hard asset on the books!) Maximum ROI from a premium domain acquisition is created via teamwork, not unilaterally. Don’t make the common mistake of viewing “grow your own …