Google owns 23 of the top 100 Alexa ranked websites, plus tens of thousands of other domains. Your business may not have Google’s budget or reach, but should also own multiple domain names. Here’s why. Exact Match Domains or EMD’s are domains that match the keywords that people search. Microsoft’s studies show that consumers, when …
Many thanks to all our clients who voted in the 2014 Domainer’s Choice Awards. Andrew Rosener, Media Options CEO, is honored to receive the Best Independent Broker Award. The award emphasizes these valuable traits: Timely, responsive communication Strong negotiation skills Ethical businesses practices Maintaining relationships with the decision makers in many industries Always representing the …
Who leases domain names? From Silicon Valley startups to the President of Spain, domain leasing is a valuable option for success. But here is a larger question: Will domain leasing become the norm? Most businesses lease, rather than own, their brick and mortar presence. We believe premium domain name acquisitions will be transitioning to more …
A few security suggestions all the experts missed A broker on Wall Street has probably heard of more ways to protect assets than a New York City cop. And a domain name broker is a vital resource to talk with about locking down your online assets. As a domain name broker and in my years …
The old advertising adage, “First in Mind Trumps First in Category Every Time” has been edited. Nowadays, it’s more like, “First in search engine results equals First in Mind.” With brand budgets shifted from billboards to keyboards, acquiring a premium domain name should be at the forefront of marketing strategy. As strong brands already know, …
Domain names are concrete assets on corporate balance sheets, plus they offer brandplay opportunities in a unique, valuable way. Check out Part I about How Premium Domains Provide Consumer-Facing Credibility too! Startups Show Focus by using Premium Domain Names For startups in each funding stage, investors want to see focus. A focused, premium domain name truly …