Rebranding is a difficult process, but rebranding and simultaneously acquiring a premium one-word .COM domain can be even tougher. In this edition of On the Record, I speak to John Milinovich, a serial entrepreneur and former employee of Pinterest and Google. Now John is the founder of Aesthetic, a design platform that started life as …
In this edition of On the Record, we speak with Woody Levin, Extend’s co-founder, and CEO, about how he managed to acquire Extend.com within just 48 hours of first contacting the owner. Woody, a serial entrepreneur, has made a career of using technology to find and fix inefficiencies in various markets that can benefit consumers …
Three-letter .COM’s can make incredible brands thanks to their memorability, exclusivity and their ability to instill trust in consumers. In this edition of “On the Record”, we are taking a look at the fascinating story of Paw.com, a designer pet product company founded by David Gimes. The company started life as TreatADog, but managed to …
Media Options is excited to partner up with James Iles for a new series of articles called: On The Record. When I first started brokering domain names James had a big part to play in my education. He has been interviewing and writing on the domain industry for years. The story of a domain name …
When is the best time to buy your domain name? I mean the perfect domain name for your company. Startup mode is a difficult time for most entrepreneurs and founders. Often, the main focus is on cash flow and developing a viable product. Buying your brand’s perfect domain name is not even on the radar. …
Startups have massive challenge today. What should they do if the raw unfiltered version of their domain name is taken and already in use? Most startups may be tempted to add something to the front of the domain such as: Try or Get or Go. What do I recommend? Great domain names are very scarce. …