{"id":977,"date":"2022-07-27T00:00:00","date_gmt":"2023-05-12T21:28:30","guid":{"rendered":"https:\/\/mediaoptions.com\/blog\/7-companies-that-bought-ultra-premium-domains-before-launching\/"},"modified":"2025-10-15T22:01:49","modified_gmt":"2025-10-15T22:01:49","slug":"blog-7-companies-that-bought-ultra-premium-domains-before-launching","status":"publish","type":"post","link":"https:\/\/mediaoptions.com\/blog\/7-companies-that-bought-ultra-premium-domains-before-launching\/","title":{"rendered":"7 Companies that Bought Ultra-Premium Domains Before Launching"},"content":{"rendered":"
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Securing an ultra-premium domain name prior to launching a company is a surefire way of attracting early interest in your company. It’s a move that few entrepreneurs make, but here are 7 ventures that launched on a premium domain name.<\/p>\n

Cart.com<\/strong><\/p>\n

The e-commerce platform Cart.com shows what can happen when two experienced entrepreneurs join forces to create an impactful brand on a category-defining domain name.<\/p>\n

Omar Tariq, the former CFO of Blinds.com, joined forces with experienced investor and founder Jim Jacobsen to form Cart.com, a platform that helps to scale e-commerce brands by providing vital services from order fulfillment to growth marketing<\/a>.<\/p>\n

The duo secured Cart.com for an undisclosed fee months before its unveiling in November 2020. That meant that the platform and business were built directly onto this supreme domain name.<\/p>\n

You’ll also notice that the company is named Cart.com, rather than simply Cart. This is an intentional move that harnesses the power of the domain name in a similar way to Tariq’s previous company, Blinds.com.<\/p>\n

It’s safe to say that Cart.com has been a success so far. The company has raised $383 million in disclosed funding to date and according to Bloomberg, Cart.com increased revenues by 400% between 2021 and early 2022.<\/p>\n

Wealth.com<\/strong><\/p>\n

Wealth.com is a domain name that has been featured on the MediaOptions blog in an On the Record<\/a> chat with Wealth’s executive chairman, Rei Carvalho.<\/p>\n

Wealth, which operated on Wealth.com, is an estate planning service for the 21st century<\/a> that provides a holistic view of your assets, including the likes of cryptocurrency and NFTs.<\/p>\n

Carvalho secured Wealth.com for his estate planning startup more than a year before launching it to the public.<\/p>\n

The domain has played its part in drawing attention to Wealth’s business, with the company raising $16 million in seed funding and making headlines in several tech news outlets.<\/p>\n

Writer.com<\/strong><\/p>\n

For an AI writing assistance service<\/a>, there are few better brand names than Writer. What’s better is that Writer’s co-founders, May Habib and Waseem AlShikh, secured the Writer.com domain before launching.<\/p>\n

Writer came to the market in 2020 with $5 million in funding and followed that up with a $21 million funding round a year later.<\/p>\n

The company has attracted users from major businesses such as Deloitte, Twitter, and Pinterest.<\/p>\n

Embed.com<\/strong><\/p>\n

Embed is the first of two financial companies on this list that secured a phenomenal domain name prior to launching.<\/p>\n

Financial companies that operate solely or predominantly online are prime candidates to secure an ultra-premium domain name thanks to the trust, longevity, and security that these assets offer.<\/p>\n

Embed, an infrastructure provider for financial markets, started to develop on EmbedFi.com before managing to acquire Embed.com for an undisclosed fee.<\/p>\n

The company came out of stealth mode in 2021 operating on Embed.com and soon disclosed $80 million.<\/p>\n

Column.com<\/strong><\/p>\n

The second financial company that I’ve highlighted here is Column. Column is a nationally chartered bank built for developers<\/a>.<\/p>\n

It’s a project created by Plaid co-founder William Hockey and his wife Annie, fully funded by the billionaire couple. Column has been a long time coming, with plenty of time spent on the brand behind the scenes, including the $50 million purchase of a bank.<\/p>\n

William and Annie also purchased Column.com to host the project, with the deal for the domain closing in January 2021, over a year before Column opened its doors to the public.<\/p>\n

Mojo.com<\/strong><\/p>\n

Entrepreneur Marc Lore is famous for Jet.com, founding the company that Walmart subsequently bought for $3.3 billion. After Jet.com, Lore’s streak of building companies on ultra-premium domains continues.<\/p>\n

First, Lore founded food delivery company Wonder, then Lore co-founded Mojo. Mojo is best described as a stock market for professional athletes, allowing fans to buy and sell shares in a player based on their on-field performance.<\/p>\n

It’s a novel concept that requires an experienced hand to make it successful. Fortunately, Lore has three co-founders to help him there. Lore has partnered with baseball legend Alex Rodriguez, former Walmart SVP Bart Stern, and Quidsi co-founder Vinit Bharara to launch Mojo.<\/p>\n

Mojo, naturally, operates on Mojo.com, a domain the company acquired for $1.25 million in January 2021, securing the domain from Elevate Credit, Inc.<\/p>\n

Remote.com<\/strong><\/p>\n

The COVID-19 pandemic has accelerated a move towards distributed teams operating remotely. One Statista survey suggests that the majority of respondents are currently working remotely, with 29% permanently working remotely.<\/p>\n

Remote working brings with it challenges such as business compliance, taxes, and more. Fortunately, several companies are tackling these issues, one being called Remote.<\/p>\n

Remote, founded in 2019, offers a fully international service for hiring and paying remote employees<\/a>. It has operated on Remote.com since the beginning, acquiring the domain name and associated assets such as the @Remote Twitter handle from a business that used to operate on the domain.<\/p>\n

Remote.com has been centric to Remote’s success, hosting the company’s website and dashboard. Remote has raised $496 million in funding, with its $300 million Series C round valuing the company at more than $3 billion.<\/p>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

Securing an ultra-premium domain name prior to launching a company is a surefire way of attracting early interest in your company. It’s a move that few entrepreneurs make, but here are 7 ventures that launched on a premium domain name. Cart.com The e-commerce platform Cart.com shows what can happen when two experienced entrepreneurs join forces …<\/p>\n","protected":false},"author":11,"featured_media":3731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-977","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"entry"},"acf":[],"yoast_head":"\n7 Companies that Bought Ultra-Premium Domains Before Launching - MediaOptions<\/title>\n<meta name=\"description\" content=\"Securing an ultra-premium domain name prior to launching a company is a surefire way of attracting early interest in your company. 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