{"id":1152,"date":"2016-08-18T00:00:00","date_gmt":"2023-05-12T21:35:20","guid":{"rendered":"https:\/\/mediaoptions.com\/blog\/three-common-mistakes-companies-avoid-domain-strategy\/"},"modified":"2024-11-19T07:55:23","modified_gmt":"2024-11-19T07:55:23","slug":"blog-three-common-mistakes-companies-avoid-domain-strategy","status":"publish","type":"post","link":"https:\/\/mediaoptions.com\/blog\/three-common-mistakes-companies-avoid-domain-strategy\/","title":{"rendered":"Three Common Mistakes Companies Can Avoid With Their Domain Strategy"},"content":{"rendered":"
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The internet has forever changed the process for how companies create their name and brand.\u00a0 As of January 2016, there were 123 million .COM domains registered with VeriSign. Finding an appropriate and available domain is now one of the first steps in the branding process.\u00a0 If acquired correctly, this can have a profound impact on the success of a company.<\/p>\n

All too often we see companies falling into 3 key mistakes that limit their brand potential, confuse their customers and force increased investment in marketing just to explain their brand to gain traction. Determining your domain, especially for a new brand, is not an easy process.<\/p>\n

No set formula guarantees success.\u00a0There are some guidelines to use and errors to avoid. Three common mistakes that we see on a daily basis are using inventive domains that destroy the brand message, using word variations with improper spelling, and narrowing the domain selection to only available domains or not wanting to spend more than $10 for your domain.<\/p>\n

Using an inventive domain or brand that creates customer confusion<\/h2>\n

Using inventive domains that create consumer confusion and disconnect from the product offering is a very common mistake. A domain should preinforce and reinforce who you are and what you company offers.<\/p>\n

Where this becomes problematic is when a company uses a word or phrase with strong consumer perception and tries to twist it to their brand. \u00a0 Inventive domains can work; however, be prepared to invest in the marketing needed to educate your customer.<\/p>\n

Creating a new word or using unique spelling<\/h2>\n

With 123 million .COM domains being registered, companies often resort to creating new words or using unique spelling combinations for their domain.\u00a0 This can be a great compliment to their brand allowing companies to create a domain that blends categories.\u00a0 For example, creating a domain that is descriptive and suggestive\u2026 This is also a very difficult approach because these types of domains can be difficult to spell and defy the laws of grammar. Schoold.co and Phind.it are two mild examples of domains and brands that create conversion opportunities and demand more marketing investment to reinforce and remember in any advertising.<\/p>\n

Being afraid to spend money to acquire a domain that establishes category leadership<\/h2>\n

Company founders, CEO\u2019s, and marketing managers have many important investment decisions to make, especially at the initial stages of a company\u2019s creation.\u00a0 The domain acquisition choice has a profound impact on the success of the company.<\/p>\n

Domains impact product positioning, branding, marketing and long-term expansion plans. The process of domain acquisition has evolved. Hand registering a new, unused domain was possible years ago. It\u2019s odd that in today\u2019s landscape, many of the mistakes of naming occur because companies still don\u2019t want to spend more than $10 on registering a new domain.<\/p>\n

This severely limits the options available and potentially forces your brand into an inferior position. Domains should be treated as an important investment for both short and long term growth.For example, a typical rule of thumb for domain acquisition is 1% to 5% of the company\u2019s seed capital.\u00a0 Don\u2019t make the mistake of a weak investment in your domain strategy.<\/p>\n

Strong domains save money on marketing and customer conversion because they quickly communicate leadership, intent and synergy with your brand.<\/p>\n

Conclusion<\/h2>\n

Global demand for premium domains is making it harder for companies to find the perfect domain.<\/p>\n

Avoid these three common mistakes when selecting your domain.\u00a0 Working with a quality domain broker also opens up significantly more possibilities for domain acquisition within your budget.<\/p>\n

At Media Options<\/a> we have access to the largest portfolio of private domains on the planet.\u00a0 More options mean better choices and better branding opportunities.<\/p>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

The internet has forever changed the process for how companies create their name and brand.\u00a0 As of January 2016, there were 123 million .COM domains registered with VeriSign. Finding an appropriate and available domain is now one of the first steps in the branding process.\u00a0 If acquired correctly, this can have a profound impact on …<\/p>\n","protected":false},"author":11,"featured_media":3858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-1152","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"entry"},"acf":[],"yoast_head":"\nThree Common Mistakes Companies Can Avoid With Their Domain Strategy - MediaOptions<\/title>\n<meta name=\"description\" content=\"The internet has forever changed the process for how companies create their name and brand.\u00a0 As of January 2016, there were 123 million .COM domains\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediaoptions.com\/blog\/three-common-mistakes-companies-avoid-domain-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three Common Mistakes Companies Can Avoid With Their Domain Strategy - 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