{"id":1143,"date":"2013-04-18T00:00:00","date_gmt":"2023-05-12T21:31:41","guid":{"rendered":"https:\/\/mediaoptions.com\/blog\/the-benefits-of-collecting-domain-traffic-statistics\/"},"modified":"2024-11-19T07:57:56","modified_gmt":"2024-11-19T07:57:56","slug":"blog-the-benefits-of-collecting-domain-traffic-statistics","status":"publish","type":"post","link":"https:\/\/mediaoptions.com\/blog\/the-benefits-of-collecting-domain-traffic-statistics\/","title":{"rendered":"The Benefits of Collecting Domain Traffic Statistics"},"content":{"rendered":"
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If you made the choice to sell your home, your real estate agent would take photos of the property; research similar recent sales; make notes about its best qualities; and create an appealing listing for potential buyers. You would explain what it\u2019s like to live in the neighborhood.<\/p>\n

If it\u2019s quiet, you\u2019ll mention that, as your home might appeal to older buyers.\u00a0 If it\u2019s near a great shopping center, it could be perfect for a family. \u00a0And a home with busy traffic activity could unfavorably affect the value of your home. Many people have made the comparison between physical real estate and domain names. \u00a0However unlike homes, your domain is one-of-a-kind and you can\u2019t replace it with exactly the same domain in a different neighborhood. So how do you show potential buyers the benefits of owning your<\/em> particular domain over others?\u00a0\u00a0 Traffic is one good reason. At Media Options, we do a lot of research.<\/p>\n

A good domain name broker understands that each domain is unique, and there are just as many unique end users for them.\u00a0 We use our trade knowledge of practical applications and brandability for each premium domain and we think outside the box.\u00a0 You, as the owner, can help prepare for the sale by informing your domain name broker what it\u2019s like in the neighborhood. You do this by monitoring traffic in the area.\u00a0 And thankfully, that\u2019s one area where domains differ from physical real estate.\u00a0 We want traffic!\u00a0 We love it!\u00a0 The more the better!<\/p>\n

Traffic statistics can give us more information with which to sell your domain.<\/strong><\/p>\n

Potential buyers may want to know: Who is visiting?\u00a0 Where are they coming from?\u00a0 What are they looking for?\u00a0 By having this information at the ready, we are armed for such questions. We can further educate a potential buyer about your domain name value.<\/p>\n

You can collect statistics for your domain in one of two ways:<\/strong><\/p>\n

1.\u00a0 You could set up a site with a domain host, and publish a static page with some custom content related to the domain\u2019s main keywords.\u00a0 Then you can set up free Google Analytics on the site to collect traffic statistics while the domain is being marketed.\u00a0 Outsourcing is a great way to get this done with minimum expense and time investment. 2.\u00a0 You could park your domain with one of the many parking companies that will place ads on the site, from which you make revenue for each click produced. \u00a0\u00a0If your site generates revenue, that could be an additional selling point for a potential buyer.<\/p>\n

Which Stats are Important?<\/strong><\/p>\n

There are three areas for which many buyers request stats:<\/p>\n