{"id":1141,"date":"2015-02-04T00:00:00","date_gmt":"2023-05-12T21:31:41","guid":{"rendered":"https:\/\/mediaoptions.com\/blog\/strategically-build-your-corporate-domain-portfolio-acquiring-shelf-names\/"},"modified":"2024-11-19T07:59:36","modified_gmt":"2024-11-19T07:59:36","slug":"blog-strategically-build-your-corporate-domain-portfolio-acquiring-shelf-names","status":"publish","type":"post","link":"https:\/\/mediaoptions.com\/blog\/strategically-build-your-corporate-domain-portfolio-acquiring-shelf-names\/","title":{"rendered":"Strategically Build Your Corporate Domain Portfolio by Acquiring \u201cShelf Names.\u201d"},"content":{"rendered":"
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The Patriots proactively strategized to have Malcolm Butler in their back pocket for SuperBowl XLIX: Do you have yours?<\/em><\/strong><\/p>\n

Bill Belichick built his team, smart and strategic. Are you building your domain portfolio with similar attentiveness? Malcolm Butler, who caught the pivotal interception of SuperBowl XLIX, couldn\u2019t even get drafted and was with the Patriots on a trial basis. How did this come about? Belichick had a reputation for acquisitions outside the box.<\/p>\n

If you\u2019re looking for a career or a brand full of Super Bowl wins, make some smart domain acquisitions, be open to thinking differently, and play smart and strategic.<\/strong><\/p>\n

Strategically build your corporate domain portfolio by acquiring shelf names. Branding services already do this for you: they acquire premium domain names and shelve them until they have a client it might work for. Often with the same training as your in-house marketing team, branding services invest in domain names that speak to consumers, build great marketing campaigns, or sound hip.\u00a0 But, they don\u2019t acquire higher dollar premium domains because of the financial risk. Again: strategically build your corporate domain portfolio by acquiring shelf names.<\/p>\n

Your legal team already does this for you: they curate and acquire Intellectual Property on defensive, proactive, and speculative strategies. Premium domain names are digital assets, this isn\u2019t 1996! What are the criteria your legal counsel uses to decide about Intellectual Property acquisition? Build a similar strategy around your domain names. Of course, partner marketing, SEO, and finance along with your IP needs to build a full-bodied plan.<\/p>\n

To marketing teams & especially SVP & CXO executives: don\u2019t make the classic mistake of being unilateral\u2026 or of being blas\u00e9.<\/em><\/strong><\/p>\n

Domains and domain values are new enough that people aren\u2019t educated but think that they are. Corporate America keeps you busy and your company probably won\u2019t go under without these acquisitions. But executing a savvy strategy with digital assets offers an enormous array of profitable options- for your company, and for your career. Taking a deeper look at the value behind premium domain acquisitions will separate you and your brand from the competition. Create vision at your company greater than what your colleagues know about \u201cdomain utilization.\u201d The capitalization opportunities are intense. Be a little different, be a little smarter, to create that position of glory!<\/p>\n

It would be easy to conclude that your corporation should also avoid proactive acquisitions to avoid financial risk. Indeed, the fact that most of your competitors have already concluded this puts you at an advantage. Explore this question a bit further, and you may discover a valuable edge over the competition!<\/p>\n

In this arena, domain brokers offer a wealth of information. Consider consulting an experienced broker to develop a savvy strategy \u2013 whether with domains you already have or future acquisitions. Marketers and IP\/Legal teams, be proactive in your domain acquisitions\u2026 If an available domain matches your company\u2019s core values, act now. Ensure lack of IP conflicts and acquire it now. Then, when your company merges, develops a product, or needs a new brand and there\u2019s pressure for quick turnover, you won\u2019t be stuck.<\/p>\n

Example: when a friend\u2019s Motorola computing & power division was acquired by an equity firm, they needed a new name. As a large company with many legal entities in multiple countries, the naming priority revolved around avoiding IP conflicts.<\/p>\n

So, they grabbed an awkward non-word 7 letter .COM from their existing portfolio.\u00a0 Coil.com says more, is shorter and more effective, and could have been ready for them if they had proactively prepared. Now it\u2019s time for re-re-branding instead, with lost time, marketing budget, and brand recognition. This is not advocating domain hoarding or speculative investment. Just be smart, think ahead, build a portfolio that complements brand recognition and generic premium domain acquisitions, and play to win!<\/p>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

The Patriots proactively strategized to have Malcolm Butler in their back pocket for SuperBowl XLIX: Do you have yours? Bill Belichick built his team, smart and strategic. Are you building your domain portfolio with similar attentiveness? Malcolm Butler, who caught the pivotal interception of SuperBowl XLIX, couldn\u2019t even get drafted and was with the Patriots …<\/p>\n","protected":false},"author":11,"featured_media":3873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-1141","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"entry"},"acf":[],"yoast_head":"\nStrategically Build Your Corporate Domain Portfolio by Acquiring \u201cShelf Names.\u201d - MediaOptions<\/title>\n<meta name=\"description\" content=\"The Patriots proactively strategized to have Malcolm Butler in their back pocket for SuperBowl XLIX: Do you have yours? 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