{"id":1102,"date":"2022-11-09T00:00:00","date_gmt":"2023-05-12T21:31:18","guid":{"rendered":"https:\/\/mediaoptions.com\/blog\/on-the-record-limit-com\/"},"modified":"2024-06-21T14:12:29","modified_gmt":"2024-06-21T14:12:29","slug":"blog-on-the-record-limit-com","status":"publish","type":"post","link":"https:\/\/mediaoptions.com\/blog\/on-the-record-limit-com\/","title":{"rendered":"On the Record: Limit.com"},"content":{"rendered":"
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Standing out from the crowd as an insurance platform in 2022 can be difficult to do, thanks to the abundance of insurtech startups that have formed in recent years. A surefire way to get your business noticed while also conveying trust and legitimacy is to operate on an ultra-premium, single-word .com domain.<\/p>\n

We’ve seen the likes of Lemonade (Lemonade.com), Hippo (Hippo.com), and Root (Root.com) successfully offer insurtech products on ultra-premium domain names. Now, another company has joined those ranks following a rebrand that involved a domain name acquisition.<\/p>\n

In this edition of On the Record, I interviewed John Loeber, the co-founder, and CEO of Limit, about his company’s acquisition of the Limit.com<\/a> domain name and its subsequent rebrand from Apollo Brokers to Limit, operating on Limit.com.<\/p>\n

Can you tell me about yourself and your own entrepreneurial background?<\/strong><\/p>\n

My co-founders and I had been early employees at successful startups previously. We always wanted to start our own business, build from scratch, and be in control of our destinies.<\/em><\/p>\n

How did you originally come to create Apollo Brokers?<\/strong><\/p>\n

We had worked in the insurance technology industry for several years. We observed that the distribution of insurance products was primarily happening via phone, PDF, and emails by the dozen – effectively, analog workflows. Our thesis was simple: digitize the analog workflows, and thereby empower everyone to transact better and faster.<\/em><\/p>\n

What does the company do, and what is your customer profile?<\/strong><\/p>\n

Our customers are insurance brokers seeking coverage for their clients. When a broker submits a client to us, we help obtain many quotes from major insurance carriers in minutes. Our customers range from one-man independent agents to the very largest insurance brokers in the United States.<\/em><\/p>\n

When did you start to consider rebranding your company?<\/strong><\/p>\n

It was quite early – certainly within a year of launch. The name “Apollo Brokers” had been a bit of a placeholder when we incorporated. We learned that placeholders always last longer than you expect them to.<\/em><\/p>\n

What was your criteria for rebranding, and did domain name choice come into play?<\/strong><\/p>\n

It had to be a dot-com; our customers are used to dot-coms. And it had to be a distinctive name that stood out by itself, while making sense in an insurance context. We wanted to stay away from fantasy names or long names that might not be memorable.<\/em><\/p>\n

How did you settle on the Limit brand name?<\/strong><\/p>\n

In insurance, the “Limit” on a policy is the dollar amount that it covers: for example, you might buy a million-dollar-limit policy. That’s arguably the most important number on a policy, perhaps second to the premium – the amount of money you pay for it. Plus, our business limits risk and limits work for our clients. The name lent itself to a lot of good wordplay, while being very directly related to the insurance industry, perhaps so much so that the name is even a bit bold. We liked all those characteristics.<\/em><\/p>\n

Why did you opt to acquire the Limit.com domain, over using another name such as LimitBrokers.com or Limit.io, for example?<\/strong><\/p>\n

We wanted to stay away from names that weren’t dot-com, and felt that any name with a suffix like “brokers” appended might not be as memorable, or could get into confusing territory. We wanted to keep it short and simple.<\/em><\/p>\n

How did you go about acquiring the Limit.com domain name?<\/strong><\/p>\n

We reached out to the seller, and spent a long time negotiating!<\/em><\/p>\n

It was reported that you acquired Limit.com using a payment plan. What was the advantage of using a payment plan to secure the domain name?<\/strong><\/p>\n

There wasn’t a significant advantage for us. It’s worth mentioning that since we’re in an inflationary environment, paying in a few installments decreases the real cost by a few percent.<\/em><\/p>\n

What has been the reaction to your rebrand?<\/strong><\/p>\n

Great! Positive feedback all around. We’re quickly growing into the new name and feeling at home in the new brand identity.<\/em><\/p>\n

Has the new domain name made a noticeable difference to your company yet? What difference are you hoping the new Limit brand, coupled with the Limit.com domain, will make?<\/strong><\/p>\n

As with any counterfactual, it’s hard to say for sure: we’ve been growing a lot and our customers like the new name! We think the brand advantages of having a short, bold, industry-relevant name will compound going forward. We chose this new brand identity because we think it sets us up well for success as we scale up in the coming years.<\/em><\/p>\n

—<\/p>\n

Thanks to John for taking part in On the Record. You can find out more about Limit by visiting Limit.com. You can also follow the company on LinkedIn.<\/p>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

Standing out from the crowd as an insurance platform in 2022 can be difficult to do, thanks to the abundance of insurtech startups that have formed in recent years. A surefire way to get your business noticed while also conveying trust and legitimacy is to operate on an ultra-premium, single-word .com domain. We’ve seen the …<\/p>\n","protected":false},"author":11,"featured_media":3690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-1102","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"entry"},"acf":[],"yoast_head":"\nOn the Record: Limit.com - MediaOptions<\/title>\n<meta name=\"description\" content=\"Standing out from the crowd as an insurance platform in 2022 can be difficult to do, thanks to the abundance of insurtech startups that have formed in\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediaoptions.com\/blog\/on-the-record-limit-com\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On the Record: Limit.com - 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