{"id":1046,"date":"2014-03-24T00:00:00","date_gmt":"2023-05-12T21:31:22","guid":{"rendered":"https:\/\/mediaoptions.com\/blog\/how-premium-domains-provide-instant-credibility\/"},"modified":"2024-11-14T10:01:54","modified_gmt":"2024-11-14T10:01:54","slug":"blog-how-premium-domains-provide-instant-credibility","status":"publish","type":"post","link":"https:\/\/mediaoptions.com\/blog\/how-premium-domains-provide-instant-credibility\/","title":{"rendered":"Part I: Consumer-Facing Credibility"},"content":{"rendered":"
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The old advertising adage, \u201cFirst in Mind Trumps First in Category Every Time\u201d has been edited. Nowadays, it\u2019s more like, \u201cFirst in search engine results equals First in Mind.\u201d \u00a0With brand budgets shifted from billboards to keyboards, acquiring a premium domain name should be at the forefront of marketing strategy.\u00a0 As strong brands already know, though, it\u2019s not just about the SEO. It\u2019s about the brand, it\u2019s about the brand name: it\u2019s about the domain name. Don\u2019t just put your brand to work; put your domain name brand to work, too!<\/p>\n

Standing Out in the Email Inbox<\/em><\/h2>\n

I\u2019m refinancing my house, and somehow the entire universe has discovered it. My inbox is positively glutted with mortgage offers from banks in Oklahoma and people I\u2019ve never heard of\u2026 but one stands out that I\u2019ll click to open: because it\u2019s coming from @SubprimeMortgage.com. Having a new baby? Marketers call this time \u201cthe retailer\u2019s holy grail\u201d according to this New York Times article. With all the competition, how do you get an edge up? A domain like BabyCoupons.com will shine like a nightlight in a cluttered email inbox!<\/p>\n

If they can\u2019t remember the name, they can\u2019t Rinse & Repeat\u2026or Share<\/em><\/h3>\n

Brand engagement and growth hacking are all about social sharing. If consumers confuse or can\u2019t remember the name, they can\u2019t really share their experiences.\u00a0 Or become a repeat customer themselves! I might have heard that Kim Kardashian backs some cutsey shoe retailer online like ShoeBling or ShoeZazzle or ShoeDazzled, but at the end of the day I can always go back to Shoes.com and walk away with the same pair of heels. Shoes.com sees year over year revenue increases like 77.6% to $63.2 million, because consumers keep coming and keep sharing\u2026<\/p>\n

Capturing new customers<\/em><\/h3>\n

Look at the epic Greek struggle\u2026for US market share in Greek Yogurt. Fage is the top Greek yogurt in Greece, and first Greek yogurt in the US, but no one has ever heard of their brand\u2026 Meanwhile, Voskos is taking the US by storm after just really launching this year, swallowing marketshare from Whole Foods to Walmart.\u00a0 What\u2019s one of the very first steps they took to acquire new customers? They purchased a premium domain name, GreekYogurt.com. This captures marketshare of consumers convinced of Greek Yogurt\u2019s benefits but not yet loyal to a particular brand.<\/p>\n

Premium Domains are more Clicked in Search Engine Results<\/em><\/h3>\n

According to two Microsoft Research studies, some domains are more likely to be clicked than another unknown brand in search engine results.\u00a0 Which domains? Premium domains that contain the keywords the consumer originally searched. Look at Cabinets.com: most consumers spend $18,000-$40,000 on their cabinets, yet don\u2019t know what brand they have. When searching online, they are statistically much more likely to click on Cabinets.com. There\u2019s a time and a place- and a budget behind building- a megabrand like \u201cHome Depot.\u201d<\/p>\n

But even with their brand strength, Home Depot still spent a rumored billion dollars to acquire Blinds.com, a domain name brand that\u2019s a search engine homerun. Check back later this week for How Premium Domains Provide Instant Credibility, **Part II:\u00a0**Investor-Facing Credibility<\/strong><\/p>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

The old advertising adage, \u201cFirst in Mind Trumps First in Category Every Time\u201d has been edited. Nowadays, it\u2019s more like, \u201cFirst in search engine results equals First in Mind.\u201d \u00a0With brand budgets shifted from billboards to keyboards, acquiring a premium domain name should be at the forefront of marketing strategy.\u00a0 As strong brands already know, …<\/p>\n","protected":false},"author":11,"featured_media":3887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-1046","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"entry"},"acf":[],"yoast_head":"\nPart I: Consumer-Facing Credibility - MediaOptions<\/title>\n<meta name=\"description\" content=\"The old advertising adage, \u201cFirst in Mind Trumps First in Category Every Time\u201d has been edited. 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