{"id":1038,"date":"2013-09-03T00:00:00","date_gmt":"2023-05-12T21:31:23","guid":{"rendered":"https:\/\/mediaoptions.com\/blog\/google-adwords-new-keyword-planner-how-why-to-use-for-domain-name-valuation\/"},"modified":"2025-10-15T22:21:36","modified_gmt":"2025-10-15T22:21:36","slug":"blog-google-adwords-new-keyword-planner-how-why-to-use-for-domain-name-valuation","status":"publish","type":"post","link":"https:\/\/mediaoptions.com\/blog\/google-adwords-new-keyword-planner-how-why-to-use-for-domain-name-valuation\/","title":{"rendered":"Google AdWords New Keyword Planner: How & Why to Use for Domain Name Valuation"},"content":{"rendered":"
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For many years, domain name investors have relied on the Google AdWords External Keyword Tool, fondly referred to as GAKT<\/strong>, for domain name valuation. This free tool has been an integral part of most domain buying & selling decisions and we discussed it and explained how to use it in a previous post. Last week, Google replaced this vital tool with the new \u201cKeyword Planner.\u201d<\/strong><\/em> Many people have been emailing us in a panic and wondering how to get this type of data now or inquiring if it\u2019s still relevant.\u00a0 The answer is YES \u2013 it\u2019s still very relevant, perhaps more than ever, and we will explain now how to find it and how to use the tool effectively.<\/p>\n

In many ways, Google has made our job easier and reinforced many of the ideas we have promoted over the last few years. The information Google provides about exact search volume and advertiser cost per click help ascertain the value of the domain name.\u00a0 In essence this data helps to establish a measurable \u201cdemand\u201d for any particular keyword(s). Investors choose to register, renew or purchase based on the latest user search volume. Small or medium sized businesses considering domain acquisitions need to know exactly what consumers are searching for in order to decide which domain is the best fit for them.<\/p>\n

Owners and buyers alike need to know the advertising costs for those keywords to find out what those advertisers might pay for the traffic their domain name is generating or could potentially generate. Exact match domains add value to end users because consumers trust those domains more, they show clear user intent and increase conversions, causing more clicks and better organic SEO ranking.<\/p>\n

While GAKP doesn\u2019t have the same ring to it, the new Keyword Planner tool will assist in analyzing domain name values in the same essential way as the old tool did. It\u2019s true that there are a few extra clicks\/steps \u2013 which, when combined, may add up to carpal tunnel for us power users.<\/p>\n

However, there\u2019s one significant place where there are less clicks: getting the exact search results.\u00a0 I find it telling that Google now defaults to ONLY exact search results in this area \u2013 no more broad search or phrase search \u2013 just exact match.\u00a0 This will eliminate one of the biggest problems we see among domain investors who confuse the all important exact match search volume of a domain name or keyword with broad search which includes similar & related phrases and keywords .<\/p>\n

Media Options and the Rosener Equation<\/a> have long insisted that premium domain name valuation depends on exact match search volume.<\/p>\n

Integral to proper domain name valuation, the number of exact searches each month reflects the total potential organic search market for the domain name. Further affecting the value, cost per click reflects how much advertisers are paying for those exact keywords, not other similar keywords.<\/p>\n

Here\u2019s the step by step to utilizing this tool today:<\/p>\n

    \n
  1. Start at the Keyword Planner Home Page<\/a><\/strong><\/li>\n
  2. Search for keyword and ad group ideas<\/strong><\/li>\n
  3. Enter your keywords under the green \u201cSearch for Keyword and Ad Group Ideas\u201d and in the \u201cYour product or service\u201d box.<\/strong><\/li>\n
  4. Scroll down and click \u201cGet Ideas\u201d** **\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5. Click on keyword tab \u2013 (by default results show under ad group idea tab)<\/em>** **\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6. Check on the left if your results are filtered in a way you don\u2019t want. For example, make sure it\u2019s not only showing results for USA.**<\/li>\n<\/ol>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

    For many years, domain name investors have relied on the Google AdWords External Keyword Tool, fondly referred to as GAKT, for domain name valuation. This free tool has been an integral part of most domain buying & selling decisions and we discussed it and explained how to use it in a previous post. Last week, …<\/p>\n","protected":false},"author":11,"featured_media":3920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-1038","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"entry"},"acf":[],"yoast_head":"\nGoogle AdWords New Keyword Planner: How & Why to Use for Domain Name Valuation - MediaOptions<\/title>\n<meta name=\"description\" content=\"For many years, domain name investors have relied on the Google AdWords External Keyword Tool, fondly referred to as GAKT, for domain name valuation. 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