{"id":1031,"date":"2015-02-09T00:00:00","date_gmt":"2023-05-12T21:31:23","guid":{"rendered":"https:\/\/mediaoptions.com\/blog\/dos-and-dont-s-of-premium-domain-acquisitions\/"},"modified":"2024-11-19T07:51:44","modified_gmt":"2024-11-19T07:51:44","slug":"blog-dos-and-dont-s-of-premium-domain-acquisitions","status":"publish","type":"post","link":"https:\/\/mediaoptions.com\/blog\/dos-and-dont-s-of-premium-domain-acquisitions\/","title":{"rendered":"Do\u2019s and Don\u2019t s of Premium Domain Acquisitions"},"content":{"rendered":"
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Don\u2019t make a unilateral decision:<\/strong><\/p>\n

Domain names are multi-faceted digital assets. Consider a premium domain\u2019s value to marketing (including SEO), legal (intellectual property), and finance (it\u2019s a hard asset on the books!) Maximum ROI from a premium domain acquisition is created via teamwork, not unilaterally.<\/p>\n

Don\u2019t make the common mistake of viewing \u201cgrow your own brand\u201d as the opposite of \u201cgeneric.<\/strong><\/p>\n

Your domain portfolio should be like your other investments: diversified. A generic domain with search terms like \u201cWorkInjury.com\u201d complements your law firm\u2019s brand. Build a meaningful domain name strategy, choosing which brand asset to utilize when & where: on business cards, in search engines, in email marketing campaigns, in markets where you have brand recognition and where you don\u2019t\u2026<\/p>\n

Do: Have a domain portfolio strategy.<\/strong><\/p>\n

You have a brand strategy, right? A marketing strategy? Multiple strategies, but no domain strategy? Domain management might be relegated to some IT guy in the back corner, but not strategy itself. Bring in an expert like Media Options to build a winning strategy.<\/p>\n

Don\u2019t assume you need to build an entire new website and brand or marketing campaign around a premium domain.<\/strong><\/p>\n

With premium domains, there are countless multifaceted options for capitalizing on ROI. Before passing on an acquisition opportunity, build that domain portfolio strategy\u2026<\/p>\n

Do: Enter into dialogue!<\/strong><\/p>\n

If an available domain is important enough to catch your eye but there\u2019s a particular reason you think it\u2019s not worth the cost or not the right fit, don\u2019t just ignore it. Enter into dialogue. This is what separates good from great: You may discover what all your competitors overlooked when they made the same initial assumption!<\/p>\n

Do you want an edge over competitors? Then get curious about premium domain acquisition!<\/em><\/strong><\/p>\n

Do: Consider acquiring nouns as well as verbs.<\/strong><\/p>\n

While WeWon.com makes a strong campaign for charities fighting disease, but consider also how Whole Foods uses DarkRye.com as a place to build community and share values with its consumers. Short, memorable words or phrases like these offer maximum value, whether nouns or verbs.<\/p>\n

Do: Keep it short, short, short & memorable.<\/strong><\/p>\n

For a million reasons. But we\u2019ll keep it short! Acquire a 2-5 character domain so that:<\/p>\n