{"id":1018,"date":"2022-05-11T00:00:00","date_gmt":"2023-05-12T21:28:42","guid":{"rendered":"https:\/\/mediaoptions.com\/blog\/domain-upgrade-20220511\/"},"modified":"2025-10-15T22:02:43","modified_gmt":"2025-10-15T22:02:43","slug":"blog-domain-upgrade-20220511","status":"publish","type":"post","link":"https:\/\/mediaoptions.com\/blog\/domain-upgrade-20220511\/","title":{"rendered":"Domain Upgrade with James Iles"},"content":{"rendered":"
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Domain name upgrades happen every day and the buying pool gets smaller, especially in the ultra-premium domain category.<\/p>\n

Among the hundreds of domain upgrades that closed in March 2022, 7 significant acquisitions were discovered. These 7 domains, firmly nestled in the ultra-premium domain category, are now off the market forever.<\/p>\n

Here, we explore those 7 names and the companies that acquired them.<\/p>\n

Resolution.com<\/strong><\/p>\n

Founded in 2015, Resolution Games is a Swedish game developer, specializing in virtual reality and augmented reality products. It has a string of awards under its belt and has secured $38.5 million in disclosed funding to date, including a $25 million Series C round in 2021.<\/p>\n

Resolution Games has operated on ResolutuionGames.com since 2015, but in March 2022 it closed a deal to acquire Resolution.com for an undisclosed fee. The domain was listed for sale at brandable marketplace BrandBucket in February 2021 for $480,000, which may give some idea of the final sales price.<\/p>\n

Greenhouse.com<\/strong><\/p>\n

Talent acquisition software company Greenhouse is heavily reliant on its website both for attracting customers and for hosting its applicant tracking system.<\/p>\n

Since 2012, companies such as Hubspot, Squarespace, and Wayfair have used Greenhouse to help in the hiring process.<\/p>\n

As of publishing, Greenhouse operates on the Greenhouse.io domain. The .io extension has become a popular destination for some companies, but it still represents a diminished presence compared with the .com equivalent.<\/p>\n

Smartly, Greenhouse made the move to acquire Greenhouse.com in a deal that closed in March.<\/p>\n

Root.com<\/strong><\/p>\n

This upgrade shows that it’s never too late to acquire an ultra-premium.com. Root, a publicly-traded insurance company, has secured its exact-match .com 7 years after launching and almost 18 months after it debuted on the Nasdaq.<\/p>\n

Root purchased Root.com from previous owners Root Advisors. Although Root.com currently redirects to Root’s current JoinRoot.com site, it’s expected that Root.com will eventually be the brand’s centerpiece.<\/p>\n

Tiny.com<\/strong><\/p>\n

Tiny has been buying companies since 2014 using a successful “one month process” to close acquisitions within 30 days. It now operates 35 majority owned companies and has a minority investment in over 90 firms.<\/p>\n

Tiny acquired Tiny.com, upgrading from TinyCapital.com and eliminating a problem that many founders face. While operating on TinyCapital.com, Tiny was often wrongly referred to as Tiny Capital. Now at Tiny.com, Tiny doesn’t have that issue.<\/p>\n

Bread.com<\/strong><\/p>\n

Financial services need to own their exact-match .com for security, brand protection, and customer trust among the dozens of considerations. It’s no surprise then, that Bread Financial secured Bread.com in March 2022.<\/p>\n

Bread Financial, which racked up $921 million in revenue in Q1 of 2022, is the new brand name for Alliance Data, taking on the name of the buy-now-pay-later startup the company acquired in 2020.<\/p>\n

Bread.com was previously owned by flower-milling company Ardent Mills.<\/p>\n

Gravity.com<\/strong><\/p>\n

Premium WordPress plugin developer Gravity Forms sealed a deal to buy Gravity.com from Yahoo AdTech, announced by Gravity Forms on Twitter in early March.<\/p>\n

Gravity Forms’ CEO Carl Hancock commented on the acquisition days later, noting that “the single word .com effect is real.”<\/p>\n

As of publishing, Gravity.com redirects to GravityForms.com<\/p>\n

Attest.com<\/strong><\/p>\n

British consumer research company Attest disclosed a $60 million Series B funding round in October 2021 to bring its total funding to $95.1 million.<\/p>\n

In March, Attest secured its exact-match.com, Attest.com, upgrading from AskAttest.com in the process.<\/p>\n

The SaaS Business is reliant on its website to provide its product range, so owning and operating Attest.com will aid the company’s rapid expansion.<\/p>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

Domain name upgrades happen every day and the buying pool gets smaller, especially in the ultra-premium domain category. Among the hundreds of domain upgrades that closed in March 2022, 7 significant acquisitions were discovered. These 7 domains, firmly nestled in the ultra-premium domain category, are now off the market forever. Here, we explore those 7 …<\/p>\n","protected":false},"author":11,"featured_media":3724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-1018","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"entry"},"acf":[],"yoast_head":"\nDomain Upgrade with James Iles - MediaOptions<\/title>\n<meta name=\"description\" content=\"Domain name upgrades happen every day and the buying pool gets smaller, especially in the ultra-premium domain category. 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