{"id":1007,"date":"2017-03-08T00:00:00","date_gmt":"2023-05-12T21:28:28","guid":{"rendered":"https:\/\/mediaoptions.com\/blog\/domain-acquisition-formula\/"},"modified":"2024-11-14T10:08:44","modified_gmt":"2024-11-14T10:08:44","slug":"blog-domain-acquisition-formula","status":"publish","type":"post","link":"https:\/\/mediaoptions.com\/blog\/domain-acquisition-formula\/","title":{"rendered":"Domain Acquisition Formula"},"content":{"rendered":"
\n
\n

\"Domain<\/p>\n

Follow these seven guidelines to avoid making critical mistakes in your domain and brand name selection.<\/p>\n

The C.O.N.V.E.R.T. formula is one of the guidelines that we created to help our clients acquire the perfect domain.\u00a0 Walking thru these core principles will help you determine the strength and quality of your domain name options.\u00a0 The domain name you select plays a significant and foundation element of your brand identity. Creating a brand now often starts with choosing a domain name.\u00a0 A company\u2019s online presence is now inseparable from their brands physical presence. Choosing a domain with a position of strength will have a significant impact on the ROI of every marketing investment. For example, the founder of Hive.com said he experienced a 40% increase in traffic after he acquired his perfect domain.\u00a0 The founder of Ring.com said he directly correlates his success to acquiring Ring.com. Paul Graham at Y Combinator recommends startups should change their name if they don\u2019t own the .com version.<\/p>\n

This guide will walk you thru each level of our C.O.N.V.E.R.T. formula to choose the perfect domain.<\/h2>\n
    \n
  • C = Capture consumer intent<\/li>\n
  • O = One word or simplicity in messaging.<\/li>\n
  • N = Nimble<\/li>\n
  • V = Viral & Verb<\/li>\n
  • E = Elevate your brand to a position of authority<\/li>\n
  • R = Radio test<\/li>\n
  • T = Trademark availability<\/li>\n<\/ul>\n

    Finding and acquiring the perfect\u00a0domain\u00a0can be\u00a0difficult for new businesses because of\u00a0many obvious brandable domains are taken.\u00a0 These constraints require businesses to be creative in their branding and domain selection.\u00a0 There are still thousands of domains that will create amazing\u00a0brands for every vertical. Media Options specializes in domain acquisition and naming.\u00a0 This free resource follows the same principals and guidelines that we walk our clients thru to select and acquire the perfect domain.<\/p>\n

    Download this free resource that will walk you thru one of our domain selection and acquisition\u00a0formulas.<\/h2>\n

    Let us know how we can help.<\/p>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

    Follow these seven guidelines to avoid making critical mistakes in your domain and brand name selection. The C.O.N.V.E.R.T. formula is one of the guidelines that we created to help our clients acquire the perfect domain.\u00a0 Walking thru these core principles will help you determine the strength and quality of your domain name options.\u00a0 The domain …<\/p>\n","protected":false},"author":11,"featured_media":3829,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-1007","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"entry"},"acf":[],"yoast_head":"\nDomain Acquisition Formula - MediaOptions<\/title>\n<meta name=\"description\" content=\"Follow these seven guidelines to avoid making critical mistakes in your domain and brand name selection. 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